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about us!

warm shop is located in the heart of the charming oceanside town of Spring Lake, NJ, just two blocks from the beach. It’s expertly curated collection of Designers and Brands bring a taste of Los Angeles and New York to the shore.

California native, and recent Spring Lake resident, owner Natalie Iwanyk, has created a warm, West Coast inspired space for fashion, friends and matter the season.  

Natalie’s fashion career began in Los Angeles working on the hit television show FRIENDS in costume design. From there, she launched her own line of couture dresses worn by celebrities Jennifer Aniston, Patricia Arquette, Jennifer Garner, and many others. Mother of three boys and married to NJ Native, film producer Basil Iwanyk, Natalie decided to fulfill a lifelong dream of opening her first retail store, warm shop.