Slip on a pair of jeans; how do you want to feel? Comfortable? Confident? What about love? AMO's founders Kelly Urban and Misty Zollars don't think that's too much to ask. Their brand, named after the Latin root word for love, aims for infatuation with each and every pair. 💡 FUN FACT: The collection is made in Los Angeles by denim-obsessed artisans.